UTM Builder
Build campaign URLs with UTM parameters to track every click in Google Analytics.
- Free, no sign-up
- Files stay on your device
- Works offline
How to use the UTM Builder
- 1
Paste the page URL you want to send people to.
- 2
Pick a quick preset or fill in the source, medium and campaign name.
- 3
Optionally add a term and content value to tell ads or links apart.
- 4
Copy the finished tracking URL and use it in your ad, post or email.
Frequently asked questions
Everything you need to know about the UTM Builder.
What are UTM parameters?
UTM parameters are short tags added to the end of a URL. Analytics tools like Google Analytics read them to show which campaign, source and medium brought each visitor.
Which UTM fields are required?
utm_source, utm_medium and utm_campaign are the core three. utm_term and utm_content are optional and mostly used to separate keywords or ad variations.
Should I use uppercase or lowercase?
Always lowercase. UTM values are case-sensitive, so “Facebook” and “facebook” show up as two different sources in your reports.
Will UTM tags break my existing link?
No. Existing query parameters in your URL are kept, and the UTM values are added alongside them.